LEAD MAGNET STRATEGY

Elements Needed

  • Lead Magnet Form

  • Funnel Page

  • Canva generated image

  • 1-2 Page Lead Magnet pdf

  • Workflow

  • Social Media Planner

Step-by-Step Guide (link to workshop recording )

  • Step 1: Login to your MarketmySTR account

  • Step 2: In left nav, goto Sites > Forms > Lead Magnet Email Form

  • Step 3: Click on "the 3 dots" and duplicate form.

  • Step 4: Rename form to match the guide you are creating

  • Step 5: Save form

  • Step 6: In the left nav, goto Sites > Funnels > Guest Lead Magnet Template

  • Step 7: Clone Template

  • Step 8: Change Title of Funnel and path

  • Step 9: Click on edit page

  • Step 10: Make changes to page (create a title for your lead magnet - see suggestions below)

  • Step 11: Replace form with correct form

  • Step 12: Save changes to your page

  • Step 13: Goto the settings tab of your funnel page and select from the Domain dropdown and select the domain you would like to use to make sure your funnel page is live.

  • Step 14: Make any necessary changes to path(s)

  • Step 15: Go to bottom of this page and click on the link to make a copy of the MarketmySTR Canva lead magnet template

  • Step 16: Edit the image and text to match the title of the guide you've created on the funnel page

  • Step 17: Once image is the way you want it, download image (or images) and upload them to your MarketmySTR media

  • Step 18: Create Guide using our "1-2 Page Guide Template" (see link below)

  • Step 19: Download guide as a pdf

  • Step 20: Upload your guide to your Media folder and copy the link

  • Step 21: Goto Automation > Lead Magnet Workflow Template

  • Step 22: Click on "the 3 dots" and duplicate workflow ( you'll need to create a new workflow for each guide

  • Step 23: Rename workflow and make necessary changes (update trigger with correct form, add link to pdf in email, create new tag, decide on any additional emails or actions you'd like to take, etc.)

  • Step 24: Save and publish workflow

  • Step 25: Goto Marketing > Social Planner > + New Post > + Create New Post

  • Step 26: Add copy, images, and links to your post.

  • Step 27: Publish, Schedule, Set Recurring Post, etc.

Lead Magnet Title Suggestions (Destin, FL as example)

  • "Destin Uncovered: Insider's Guide to Florida's Hidden Paradise"

  • "Top 5 Secret Places in Destin: Discover Destin's Untouched Gems"

  • "The Ultimate Destin Adventure: A Week of Unforgettable Experiences"

  • "Destin’s Finest Eats: A Foodie's Guide to Must-Try Local Delicacies"

  • "Family Fun in Destin: A Parent’s Guide to a Memorable Florida Holiday"

  • "Hidden Gems of Destin: Your Off-the-Beaten-Path Travel Itinerary"

  • "The Best of Destin in 1 Day"

  • "Savor the Sunset: Destin’s Best Spots for Sunset Views and Photography"

  • "Fishing in Destin: Insider Tips for the Best Catch"

  • "Budget-Friendly Destin: Enjoy a Luxury Vacation Without the Price Tag"

  • "Eco-Friendly Travel in Destin: Your Guide to Sustainable Vacationing"

  • "The Best of Destin Shopping: Definitive Shop til You Drop Guide"

  • "Destin's Best Kept Secrets: A Local's Guide to the Ultimate Vacation"

  • "Romantic Getaways in Destin: Top Spots for Couples"

  • "A Thrill-Seeker's Guide to Destin: High-Adventure Activities and Spots"

  • "Destin Through the Seasons: A Year-Round Traveler’s Guide"

  • "The Art Lover's Tour of Destin: Discovering Local Art and Culture"

  • "The Ultimate Guide to Destin Events (Don't Miss Out On Destin's Must Do Experiences)"

  • "The Ultimate Guide to Watersports in Destin: From Novice to Pro"

  • "Destin Done Right: The Smart Traveler's Guide to Fantastic Family Fun"

  • "Your Wellness Retreat in Destin: Best Spots for Health & Relaxation"

  • "Golfing in Destin: A Guide to the Best Experiences and Tips"

  • "Nature Lover's Guide to Destin: Exploring Parks, Trails, and Wildlife"

  • "10 Common Tourist Traps in Destin: How to Avoid Overpaying and Overcrowding"

  • "The Don'ts of Destin Dining: Avoiding Disappointing Meals on Your Vacation"

  • "Avoid These Mistakes When Visiting Destin: A First-Timer's Guide"

  • "Bypassing the Crowds in Destin: When and Where Not to Go"

  • "Destin's Least Impressive Attractions: What Not to Waste Your Time On"

  • "Not Just Sunburn: Common Vacation Pitfalls in Destin and How to Avoid Them"

  • "What Not to Pack for Your Destin Trip: Saving Space and Hassle"

  • "Avoid These Overrated Destin Experiences: Finding Authentic Enjoyment"

  • "Steer Clear of These Beach Blunders in Destin: Enjoy the Coast Responsibly"

  • "Navigating Destin Like a Pro: Common Navigation Mistakes to Avoid"

"1-2 Page Guide" Template

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